Calendar of Events
Apps4Top in social networks
Sustained heavy download activity indicates massive use of mobile apps is the new reality for marketers
Digital commerce solutions provider Avangate published the results of its study concerning mobile shopping
Market research company EEDAR published the results of its new study in 2014 Deconstructing Mobile & Tablet Gaming Report
Google updated its Platform Versions info for Android
Market research firm IDC published a tablet market report for Q3 2014
Forbes published an infographic presenting mobile app usage based on the research by Statista
Market research and analytic firm IDC published new data from its Worldwide Quarterly Mobile Phone Tracker
Consulting firm Digi-Capital published its Mobile Internet Investment Review Q3 2014 report
Mobile marketing company Fiksu published its traditional monthly mobile marketing indexes for September 2014
A market research firm Newzoo published its latest Quartery Global Games Market Update
Investment and consulting company Digi-Capital presented its study on the world’s most valuable companies focusing on mobile internet
Mobile analytics and marketing company App Annie unveiled its latest quarterly mobile market report
Gartner published its latest report on global device sales
Everyplay, the mobile replay sharing network owned by Unity Technologies, published the results if its new study on motivations and behaviors of mobile game players on iOS and Android mobile devices
Entertainment Software Association (ESA) published new report entitled “Mobile Games: Expanding Gameplay Across America”
Mobile marketing and testing company Swrve published “The September 2014 Swrve monetization report”
An advertising and marketing company Criteo published new Travel Flash Report with the results of its research of mobile booking sector
Various companies that monitor mobile OS usage noted that adoption of iOS 8, although being high, is slower than for iOS 7
Mobile marketing company Localytics unveiled the results of its study of time actually spent in apps
Various Analytic companies are making very optimistic forecasts about wearables market up to 2018
According to the latest study of analytics from eMarketer advertisement firms and marketers in the U.S. will spend about $1.5 billion on mobile video ads by the end of this year
Tomorrow, Apple is expected to launch the iPhone 6. With anticipation building for the announcement, one question looms large: will we get two new iPhones, or one?
Nielsen published the results of its study of the U.S. smartphone market share by age, gender and operating system
Analytic firms App Annie and IDC published its latest Portable Gaming Report. The results of this study comparing Q2 2013 to Q2 2014 show a 70 percent increase in game revenue on the Apple’s App Store
Analytics firm SuperData Research published a new report on mobile games market. The analysts predict that global mobile gaming revenue will rise from $17.7 billion last year to $21.1 billion in 2014
Analytic company Fiksu published report on mobile marketing costs in July 2014. The analysis of data for 2012-2014 shows relentless increase of these costs
Salesforce made the research of the state of mobile behavior and displayed the results of this survey in the form of infographic
Digi-Capital published a new report titled Mobile Internet Investment Review Q2 2014. According to this research during the last 12 month the mobile scene showed an unprecedented explosion of financial deals
Analytics firm Flurry published the results of its study of consumer loyalty, as well as time and money spent playing mobile games, with a specific look at demography
Research firm Strategy Analytics published the smartphone sales numbers for the second quarter of 2014. According to this report, Android gained more market share during this period.
Researchers from Digi-Capital published new report called Mobile Internet Investment Review Q2 2014. According to their forecasts, mobile revenue will grow by over 300 percent in the next four years
AppLift and Newzoo published the report about the development of the global mobile games market in the nearest years.
The World Cup and Apple’s crackdown on incentivized app marketing made June the most expensive month ever for loyal user acquisition – especially for games
As the FIFA 2014 World Cup wrapped up with the final match between Germany and Argentina, millions of football fans tuned in. As reported by Localytics during the opening match, fans are voting with their fingers and using apps to supplement their television experience
Analytic company App Annie published new report about current state of app stores. According to its results Google Play outperforms its competitors in the terms of downloads, but Apple’s App Store is still making more money.
Adjust, the company specializing in mobile advertising, published the report with interesting title “Birth, life and death of an app”. According to this study, about 80 percent of the App Store’s 1.2 million apps are practically “zombies” - they don’t have enough rankings in store’s top lists.
Analytic company Gartner published new report which includes its latest forecasts on the shipments of PC, tablets, “ultramobiles” and mobile phones. According to analysts’ predictions, globally it will be shipped 2.4 billion units - a 4.2 percent increase from 2013.
Nielsen revealed the results of its study of mobile apps usage. Its results show that users spend more time using mobile apps than two years ago, while increase in the average number of apps they actually use hasn’t changed two much.
Mobile marketing company Fiksu published new report which results show the increase in marketing costs in May 2014. According to Fiksu’s Cost per Loyal User Index, which measures the cost of acquiring mobile user who opens an app at least 3 times, these costs grew up by 17 percent from last month and 34 percent from the same period a year ago.
Analytics company comScore published new report on mobile apps. The results of this study show that mobile devices (smartphones and PCs) “accounted for 60 percent of total digital media time spent” in May and apps represent 51 percent of all digital media time