Apps4Top in social networks
Mobile analytics firm Flurry revealed the results of its research of mobile apps usage. According to it, the amount of “mobile addicts” grows at an alarming rate, especially among teens, college students and middle-age parents.
Music video service Vevo released the major update to its iOS app (v 3.0). The application is completely redesigned and got brighter and more vivacious look.
Nielsen published the new report concerning the adoption of smartphones in the US, according to its results more than half of adults of the age 55+ now use smartphones, and for the first time a majority of Americans of all age groups now own these devices.
How does Clash of Clans hook players and keep them coming back? How does it enable players to lose themselves in it for days at a time? And from a publisher’s point of view, why do its users seem happy to be dropping anywhere from $750K to $5.15M on it daily?
Popular messaging app Viber, recently acquired by e-commerce giant Rakuten for $900 million, got a new update of its version for Apple’s devices (v. 4.2).
Anonymous social networking apps lately are in the trend. Some of them already got notable investments, we can mention Secret ($8.6 mln) and Whisper ($21million).
Tango, one of the most popular mobile messaging app, announced the new feature called News Feed, which is out of beta and available to over than 200 million registered users of this service.
Brad Smith, General Counsel & Executive Vice President, Legal & Corporate Affairs at Microsoft announced that Microsoft has completed the steps necessary to purchase the Devices and Services business from Nokia, the transaction will be completed on April 25.
At last Android gamers got the possibility to play popular classic RPG Baldur’s Gate on their mobile devices. iOS version of the game was released back in November 2012, now Baldur’s Gate: Enhanced Edition is available on Google Play at a price tag $9.99.
WhatsApp announced it has reached the 500 million active users milestone, growing by 100 million from December 2013 figures. The company said that its users are now sharing over 700 million photos and 100 million videos daily.
Google updates its messenger Hangouts for Android with some useful new features. In the version 2.1 of this app you can find merged conversations, simplified contact list and homescreen widget.
Gameloft released mobile game tied in with the new movie The Amazing Spider-Man 2. This new game already appeared in Apple App Store and Google Play and available for download for $4.99.
Mailbox is the popular e-mail app that permits users to easily sort email for later access, as you know it was recently acquired by Dropbox. Not so long ago Dropbox announced some improvements to this app and now those promises became reality, iOS version of Mailbox 2.0 was released on Apple App Store.
For the taxi-ordering mobile app GetTaxi the Twitter mobile app ads has become the “number one acquisition channel”. CPI, or cost per install – remains point in question.
Mapbox is the OpenStreetMap-based mapping platform that permits developers incorporate maps into their applications. Currently it added a new feature Smart Directions, a navigation service that can be customized with additional details such as places of interest, traffic conditions, type of terrain and more.
If your users did not come back to your app within the first week, there is a 60 percent chance he will never return. Localytics has released a set of interesting figures about the user behavior within the first week of downloading a mobile app. According to this research it is possible to predict whether or not the user will stay or leave forever.
Optimizely, the testing and optimization platform announce the launch of Optimizely for iOS beta. It will permit mobile app developers to A/B test and optimize their native iOS apps.
Want to make money with mobile apps? Then opt for a free-to-play model. It works as long as the gamers cooperate.
At the beginning of April Blizzard made the soft launch of its eagerly anticipated iPad version of Hearthstone: Heroes of Warcraft in Canada, New Zealand and Australia. Now this game became also available for users in other countries.